The questions that come up most.

Your logo is your face. Useful for recognition, but it is not who you are. Your brand is what people feel when your name comes up, and that gets built by everything you do, not by the mark on your letterhead.

Sagi Haviv, who has designed marks for NBC and National Geographic, makes the same point from the other direction: a logo does not carry meaning on its own, it takes on the meaning of whatever it is attached to. So if the thing underneath is unclear, no amount of design fixes it.

Because most of the time the thing that is broken is not visual. Sales go flat, a competitor with a worse product wins more customers, and the instinct is to redo the logo. We would rather find out what is actually going on first.

Strategy is just that: who you are for, what you stand for, and what you refuse to be. Everything after it gets easier because of it.

No. Not because we are precious about it, but because a logo on its own almost never solves the problem people bring us. You would be paying for something that looks different and changes nothing.

If a mark really is all you need, there are cheaper places to get one, and we will tell you so rather than take the money.

AI is very good at killing the blank page. It will give you fifty directions before lunch, and used that way it is a genuine gift to anyone building a business without a big budget.

What it cannot do is sit with your customer’s frustration and work out what they need to hear to trust you, or say no to a trend because it does not fit who you are. It generates images. It does not generate an opinion. Use the tool. Just do not hand it the pen.

Because below that we would be cutting the thinking to fit the budget, and the thinking is the part that works. That figure covers real research, real positioning, and an identity built on top of both, with a senior person involved the whole way through.

Scope moves the number in either direction. We would rather say that upfront than surprise you at the invoice.

Brand Foundation runs four to six weeks. Brand & Digital Presence, six to ten. Digital Ecosystem, three months and up.

Those assume decisions and feedback come back to us reasonably quickly. In our experience the single biggest cause of delay is waiting on approvals, not the work itself.

Depends on the tier, but at minimum: a position you can repeat out loud without reading it off a page, a full identity system with the files and the rules for using it, and the reasoning behind every decision written down.

That last part matters more than people expect. It is what stops the next person who touches your brand from quietly undoing it.

We build them. Design and development sit in the same place, so nothing gets lost in the handover between a designer who did not think about the build and a developer who did not think about the brand.

Businesses that have outgrown the identity they started with, and owners who want to understand the reasoning rather than just approve a picture.

It goes badly when a brand is treated as a decoration exercise. It goes well when someone genuinely wants to know why their market is not responding.

Eight engagements a year. The cap is deliberate. It is what allows senior involvement on every project instead of work being handed down the moment it is sold.

It also means timing matters. If the calendar does not work, we will tell you straight rather than stretch ourselves thin and do a worse job of it.

Yes. We are based in Sandton and work with clients globally. Most of it runs over calls and shared documents, and we work around your timezone for the sessions that need everyone in the room.

Half an hour, no charge, no pitch deck. You tell us what is actually going wrong. We ask questions.

At the end we tell you honestly which tier solves it, or whether you need us at all. Sometimes the answer is that you do not, and that is a perfectly good outcome.